From time to time, internal teams struggle to deliver creative solutions that are needed to address these business problems. In other words, once the outsiders become adjacent, they had the highest odds of creative the best solution to an innovation problem. Why do adjacent outsiders have a creative edge over experts? That is, outsiders can be more creative than insiders because they are not constrained by traditional thinking and existing solutions within a domain. Perhaps a more important question is where these adjacent outsiders are?

Source: Forbes April 25, 2017 18:23 UTC