Yes, it’s a specific aesthetic and demographic, but one that other retailers aren’t necessarily targeting. The GoodSounding like a broken record, but why can’t more retailers integrate hard and soft home in their stores the way H&M does? I’m talking to you department stores and Bed Bath & Beyond. One of the ways H&M tries to drive up average purchases is by doing two-packs of items like towels and accessories. Shower curtains are a tough item to merchandise, but H&M puts them in clever tote bags made of the same fabrics.

Source: Forbes October 11, 2022 16:41 UTC