TOKYO — It’s not an official sponsor of the Olympics. It will remain invisible to the millions of viewers who begin tuning in this week. But without it, the Tokyo Games could not have happened. The force behind the Olympic curtain is Dentsu, an advertising goliath with near mythical levels of power and influence in Japan. With its nearly complete control over the Olympic marketing bonanza, Dentsu stood to be Japan’s biggest winner of this year’s Games.

Source: International New York Times July 20, 2021 06:56 UTC