Last month, South African Tourism’s North America team hosted a U.S. Market Access Workshop as part of Africa’s Travel Indaba held at Durban’s Inkosi Albert Luthuli Convention Center. This insightful 90-minute session offered South African small business enterprises valuable insights into both the American traveler and travel trade landscape. Program Director, Jerry Mpufane, Hub Head of South African Tourism North America, kicked off the session with insightful statistics on South Africa’s fastest-growing international market. In 2019, USA Black leisure travelers spent $109.4 billion on travel, representing 13.1% of the USA leisure travel market. In addition to the market access workshop, the South African Tourism North America team hosted a delegation of 70+ hosted buyers and media during Africa’s Travel Indaba.

Source: The North Africa Journal June 05, 2023 12:27 UTC