Sport was a way of engaging and retaining customers - and winning customers.” That in turn means a sharper focus on what those customers want. By contrast, a sport like cricket is seen as having lost a generation of players because it went behind a paywall on TV. I think that’s a matter of regret for the sport now, which has moved on to a mix of pay- and free-to-air TV coverage. “For a sport like rugby that’s also a consideration - if you go behind a paywall totally, what effect does that have on the uptake of a sport? That’s very important to sports federations as well, because ultimately that’s their job, to secure the future of their sport.

Source: The North Africa Journal April 02, 2021 05:30 UTC