Marketing to millennials requires an understanding of their characteristics and the fact remains that they are very different from the generation before them and the generation after. According to Barin Mukherjee, co-founder of digital marketing solutions agency DigitalF5, unlike other generations, millennials are predisposed to advertising. Mukherjee says that marketing for millennials is about co-creating experiences and not delivering brand messages. “In any marketing bid, the millennials are very sharp in identifying what’s in it for them. Parida believes that marketing for millennials is not tough.

Source: Mint August 09, 2017 22:18 UTC