And now the businesses are scaling.Of course, the gig economy is also contributing its bit to the expansion of the sharing economy. By offering unused space for sharing, the platform says home owners collected $28 million and welcomed 800,000 guests in 2018. "Sharing addresses the affordability issue,¡¨ says a venture investor, who wished not to be named.Anurag Mathur, leader-retail & consumer goods at PwC India, adds: "Sharing used to be around campuses. "Increasingly, users are opting for renting a room rather than the whole apartment," says Ismail Khan, the chief business officer. Unit economics have to work in favour of providers to give them more room to innovate and offer more products for sharing.

Source: Economic Times November 16, 2019 17:31 UTC