Bethlehem Tilahun Alemu has a dream: that everyone should one day taste hand-roasted Ethiopian coffee. Widely acknowledged as the birthplace of coffee, Ethiopia is one of the world’s largest coffee bean producers and Africa’s top grower of the plant. In August, Garden of Coffee launched in China, a tea-loving market that is increasingly turning towards coffee. Garden of Coffee Garden of Coffee’s WeChat promoThrough a deal with Suzhou Reyto trading company, GOC says it will ship 12 tons of hand-roasted coffee to China in the first year. Placing Ethiopian coffee at the heart of this movement is only pragmatic, argues Alemu.

Source: Ethiopian News October 22, 2018 18:45 UTC