If you’ve scrolled through Instagram recently, you might have noticed more dancing. More lip syncing, too. These short looped videos are part of Instagram’s new Reels feature. But it won’t look new to any Gen Zer. That’s because Reels looks and feels just like TikTok, the addictive app so many teens (and—let’s be honest—some grown-ups) can’t get enough of.

Source: Wall Street Journal August 09, 2020 12:56 UTC