Her predecessor, Chip Bergh, brought Levi Strauss back from the cultural graveyard to make it cool again. She spent the past year touring Levi Strauss stores and distribution centers around the world, including India, Shanghai and Tokyo, which she says are fertile ground for expansion. “She needs a lot of wins at Levi Strauss if she is going to clean up her record." Bergh thrust Levi Strauss into the political spotlight by taking stands on controversial issues. “Levi Strauss is incredibly principled on what it stands for," said Troy Alstead, a Levi Strauss director, who worked with Gass at Starbucks.

Source: Wall Street Journal January 27, 2024 04:10 UTC