In an effort to promote tourism, Egypt’s Tourism Promotion Board of the Ministry of Tourism and Antiquities organized a visit to South Sinai for a number of Egyptian social media influencers, all of whom enjoy between 500,000 and two million followers. During the visit, the influencers met South Sinai Governor Major General Khaled Fouda, who welcomed them and praised the Tourism Ministry’s efforts to promote Egypt locally and internationally. Under the initiative, the ministry is collaborating with Egyptian bloggers and influencers to promote Egypt and engage society, especially younger people. The board has previously organized trips for famous foreign, Egyptian, and Arab influencers. Since reopening in July, the country has reported an uptick in tourism, but levels remain nowhere near Egypt’s average.

Source: Egypt Independent March 05, 2021 11:48 UTC