Everybody loves an underdog, and the impact of Iceland’s success at the European Championship in France has been felt way beyond the world of football. Can beating England at football really help to shift more books and dairy products, and promote investment funds? The football team has really put Iceland into focus again.”Úa Matthíasdottir, rights director at Forlagið, the largest publishing house in Iceland, said: “In terms of selling rights, it makes things better. Gamma’s chief executive, Gísli Hauksson, said the football success “really, really matters”. “The football success really, really matters.

Source: The Guardian October 08, 2016 23:03 UTC