The aim of the plan is to bring overseas tourism revenue up to €9 billion by 2031. The aim is to bring overseas tourism revenue up to €9 billion by 2031, an increase of 50 per cent on last year. Tourism Ireland will market “standout seasonal events” such as Winter in Dublin, Home of Halloween and St Patrick’s Day across overseas markets to attract visitors beyond the “summer peak”, it says. A total of 568,900 people made visits to Ireland last month – a 4 per cent increase on October 2024. Caroline Bocquel, chief executive of Fáilte Ireland, said the focus on driving tourism into the regions and lengthening seasonality was welcome.

Source: The Irish Times December 01, 2025 22:30 UTC