Pernia Qureshi’s new venture, Saritoria, a global e-store for couture, brings the focus on South Aisan design and sustainabilityThe pandemic and our lifestyle changes have forced people to be waste-cognizant. A first-of-its-kind global marketplace to buy and sell pre-loved South Asian luxury designer pieces, the website showcases pieces from designers such as Sabyasachi, Anamika Khanna, and Tarun Tahiliani, among others, with sellers logging in from Patiala to Tamil Nadu. Shopping pre-loved lets you access pieces from previous seasons, even vintage items. Qureshi: The best way to store couture is to fold it delicately and wrap it in mulmul, which is soft and breathable. That’s how my mum and I store all of our vintage pieces inherited from my grandmum.

Source: The Hindu July 09, 2021 10:52 UTC