Photo: Jaap Arriens/NurPhoto/Zuma PressTwitter TWTR -0.62 % is expanding its advertising program to place ads before video content uploaded by more of its users, not just major publishers. Now that video revenue program, called the Amplify Publisher Program, is being extended to individual creators also. That’s the same revenue split that Twitter has had in place with major publishers already participating in the Amplify Publisher Program. The program expansion could potentially result in more advertising revenue for Twitter, since it may have more ad inventory available to sell. Publishers that have already sold advertising through the Amplify program include BuzzFeed, Vox Media, Aol, Fox, MTV, Time, Mashable, Funny Or Die, Univision and others.

Source: Wall Street Journal August 30, 2016 15:14 UTC