More and more brands are featuring pets in their creatives and campaigns. Animals have become a go-to social media template to touch your heart, even non-pet care brands are widely using animals in an attempt to make consumers stop scrolling. For younger demographics, such as Gen Z and millennials, pets resonate well due to their emphasis on humour and relatibility. Hence, there are multiple concerns about the ethical treatment and welfare of animals involved. More and more brands are featuring pets in their creatives and campaigns.

Source: Indian Express August 10, 2023 07:37 UTC