Contrast can make your message more understandable and more enticing. In the physical realm, contrast is used all the time to enhance flavors, colors, textures and style. In crafting a compelling message, contrast is a tool you can use to clarify your intent and make the message more interesting or even more persuasive. An easy way to use contrast is to juxtapose what you want to say with what you don’t want to say. It’s about crafting your message in the most compelling way for a specific audience.”Get your audience interested in your message, and you’re halfway to getting buy-in.

Source: Forbes January 24, 2019 13:30 UTC