indiaUpdated: Aug 31, 2020 10:03 ISTAn Uttar Pradesh entrepreneur is manufacturing and marketing tobacco-free organic bidi, which is now in high demand overseas, taking his family’s decades-old bidi business upmarket. But after their death I made up my mind to try something new and innovative to give the trade a new dimension and the idea of organic bidi came up. I launched it in the overseas markets after carrying out research on its demand and requirement for over three years,” he said. Bidis rolled out with these leaves attract overseas smokers because of their slick looks,” he said. Those who were in the bidi trade or smoked bidi, he continued, could easily differentiate between his product and copied brands.

Source: Hindustan Times August 31, 2020 04:34 UTC