Using natural language understanding (NLU), conversational AI enhances customer engagement between humans and machines. Now that we have a better understanding of the technology and why customer engagement is crucial for brands, let’s talk about ways to boost customer engagement using conversational AI:1. Understanding your customer better: Conversational AI helps understand your customer, their asks and their preferences better. Build a conversational AI platform where customers can be automatically routed to support agents in order to make customer engagement seamless. Benefits Of Conversational AI• Cost efficiency: Conversational AI reduces human intervention and helps create chatbots that provide better, more efficient and faster resolution.

Source: Forbes August 04, 2021 11:03 UTC