What Makes Latest High-Tech Taco Bell the First of Its Kind for Consumer Convenience? Following the company’s rebranding in 2016, Taco Bell restaurants received a face-lift, with a purple bell logo that shows festive flair. Boasting the bright and modern — and now fully familiar — purple and gray color scheme, Taco Bell Defy ditches the dining room altogether. It also elevates the kitchen to a second story and places four drive-thru lanes below. Compared to the other 9 quick-service restaurants in QSR’s study, Taco Bell falls roughly in the middle of the pack for both speed and accuracy.

Source: CNN June 09, 2022 08:56 UTC