Instant messaging platform WhatsApp on Wednesday announced updates to its ‘WhatsApp Business API’ that will significantly cut down the time it takes for businesses to get set up on the platform, while also making it easier for people to interact with the businesses. They still needed to reach out to start a conversation or request a business contact them via WhatsApp. WhatsApp added it was also improving how businesses can communicate with their customers. WhatsApp said it wanted to make this kind of service available for more types of conversations. Reply buttons will allow people to quickly make a selection from up to three options with just a quick tap that a business can set ahead of time through their WhatsApp Business API account,” it added.

Source: The Hindu June 02, 2021 16:41 UTC