Whittaker's tops list of 'most trusted' brandsKIRK HARGREAVES/STUFF Whittaker's is a 122-year-old brand, but it's become known for its innovative flavours. Whittaker's has topped the Reader's Digest list of "most trusted" brands for the seventh year running, and Cadbury is nowhere to be seen. THE PRESS Flying high: Air New Zealand is the second most trusted brand in New Zealand. The rankings were made after Reader's Digest polled over 1000 Kiwis on which brands they trusted most. "Ranking trusted brands remains as valuable an exercise as ever, it would appear.

Source: Stuff May 24, 2018 05:15 UTC