In the old days for millions of men this meant pulling out the seersucker, white jeans, Nantucket reds, Topsiders, and monogrammed polos. These days preppy fashion is back in vogue with a vengeance, and being embraced by a new demographic of Millennials and young mobile professionals who weren’t even alive during the 1980s preppy heyday. Today, dozens of small-scale, fashtech start-ups are rekindling the old school, tried and true styles that inspired generations of “preps” and Americans of all ages—investors included—are now eating it up. First, all of their founders grew up preppy and couldn’t replace the vintage pieces they’d inherited from their fathers and grandfathers. American Pocket Square CompanySecond, neo-preppy chic doesn’t have your grandfather’s technology under the hood.

Source: Forbes June 23, 2017 20:42 UTC