Like the Gates Foundation, many companies are putting more resources into philanthropic work, and for good reason. Along with the warm feelings associated with altruism, business leaders contributing to the social good recognize that benefit philanthropy can provide for any company. Here are a few core benefits associated with having your company commit to social and community work. As you sculpt out what your brand stands for and ought to represent to consumers, social good works to add another layer of depth and realism for that narrative. By creating and maintaining authentic initiatives, doing social good can do your company good, as well.

Source: Forbes April 25, 2017 19:18 UTC