NBC News NOW — which is a free streaming service distributed across more than 20 platforms — serves as a seamless extension of NBC’s linear programming, and that linear-to-streaming symbiosis is believed to be the key to NBC News’ future. The linear network coverage was also simulcast to NBC News NOW. After an hour of special coverage on NBC News, the programming shifted back to the streamer at 11 p.m. The NBC linear network operates in complete tandem with NBC News NOW, as “All of our talent, whether they’re anchors or reporters, appear on both the network and NBC News NOW because really we treat it as one,” according to Rodriguez. NBC News NOW benefits from an expansive multi-platform strategy which includes linear programming, streaming, digital, and social media.

Source: New York Times March 07, 2024 17:05 UTC