In a heartbreaking end to a fantastic run in the ICC Women’s World Cup, Mithali Raj-led India lost to England in the final match by nine runs. Photo: ReutersNew Delhi: The ICC Women’s World Cup final match between India and England held on 23 July at Lord’s in London clocked 19.53 million impressions on television, making it the most watched women’s sporting event in India so far. In 2016, the women’s singles badminton final at the Olympic Games in Rio De Janiero, Brazil, on 19 August clocked 17.3 million impressions as India’s P.V. The 18 July ICC Champions Trophy finals between India and Pakistan clocked 71.1 million impressions across six TV channels. The ICC World T20 final between West Indies and England on 3 April garnered 41.8 million impressions across four TV channels in India.

Source: Mint August 04, 2017 20:26 UTC