Mohammed Rashid Al-Derham, Director of Media Rights at beIN MENA said: “With this partnership with Formula 1 ACADEMY, we will showcase the incredible skill, talent, and competitiveness of women in motorsport as part of our beINSPIRED initiative. This deal not only grows our already extensive women’s sports rights portfolio, but it also strengthens our commitment to elevating female athletes, driving their visibility and ensuring they get the broadcasting exposure they deserve. Not only is beIN the undisputed home of F1 in 35 markets, but we will now also be a platform which drives diversity in the sport through the F1 ACADEMY relationship.”

Source: The North Africa Journal March 07, 2024 15:22 UTC