These agents would, however, continue to function as wholesale distributors, who will supply milk to distributors or retailers. It was in 2019 that Aavin appointed C&F agents in the hope that they would help increase sales in the city. They were chosen from among its existing wholesale dealers, who were performing well and selling above 10,000 litres a day. The C&F agents were supposed to deliver milk to wholesalers from Aavin’s dairies on a cash and carry method. It remained the same 5.2 lakh litres per day even after the recent reduction of prices of milk.

Source: The Hindu July 03, 2021 09:11 UTC