With more Tier cities emerging as strong markets for brands, there’s a strong case for the adoption of ecommerce to help MSMEs achieve greater success. It works as the perfect instrument to help MSMEs embrace the power of digital and achieve optimum outcomes of their investments and resources. It is heartening to see a large number of women sellers turning to ecommerce in their entrepreneurial quest. Indeed, in the years ahead, the rise of these no-longer-small markets will influence the trajectory of India’s economic growth to a considerable extent. Ecommerce and MSMEs will complement and strengthen each other and accelerate India’s progress towards its goal of becoming a $5-trillion economy.

Source: Economic Times June 27, 2023 11:12 UTC