For, the new ad for Adidas ‘Odds’ is all about stark realism. The Adidas film was shot in Gurgaon, at real locations, whether it was Major Singh’s home or the places he practices in. We didn’t want to go down that route… we wanted this film to be real, yet cinematic,” said filmmaker Veneet Raj Bagga, who shot the ad film like a mini biopic. That’s the message I wish to give everyone,” said Major Singh, who set up a support group for amputees after his first blade run in 2011. This philosophy is at the heart of ‘Odds by Adidas’.

Source: Mint September 12, 2016 05:03 UTC