Some in the advertising industry see the move as part privacy, part self-interest on the part of Apple. Apple also offers advertising, and by limiting the amount of data outside marketers collect, Apple’s access to the data becomes more valuable. Most recently, Facebook joined a chorus of app developers in criticizing the 30 percent fees Apple charges for money earned on its App Store. Like Facebook, Google and several other companies, Apple runs an advertising business that relies on personal data it gathers to show people “relevant” advertising. Facebook and other advertisers, Apple says, gather data on users even when they’re not using Facebook.

Source: Washington Post August 28, 2020 15:59 UTC