Christy, the original British heritage brand for towelling and linen releases a new look-and-feel as the near 175 year old brand looks to the future. Christy is on trajectory to increase turnover in the UK by 30% in 2023. Christy worked with creative agency, The Yard Creative in this. Founded by Henry Christy in 1850, Christy is attributed with inventing the terry towel as we know it today in the UK. With the aim of developing the Christy brand so they can be impactful and consistent across their entire ecosystem from print to digital & physical retail environments to marketing executions.”

Source: The Times September 19, 2023 13:06 UTC