To appeal to younger generations, brands must adopt a digital advertising strategy across multiple social media platforms focusing on personalised, targeted ads instead of aiming for broad appeal, says the Belgium-based digital marketing firm MediaDonuts. Internet users are on an average of six social media sites, a number expected to reach 10 by 2023, according to research by Activate consulting. The same research done by Activate Consulting shows people continuing to use media to enable social interaction and seek communities based around specific interests and hobbies. According to research by SocialMediaToday, most mobile users have 80 or more apps installed on their phones and use about 30 apps a month. Media agencies and advertisers cannot rely on a few familiar platforms and old strategies," said Mr de Kroon.

Source: Bangkok Post February 12, 2020 23:48 UTC