Group aiming to defund disinformation tries to drain Fox News of online advertising - News Summed Up

Group aiming to defund disinformation tries to drain Fox News of online advertising


Claire Atkin (left) and Nandini Jammi founded the nonprofit group Check My Ads, which aims to defund disinformation online. "Ad exchanges have set a line, they set a standard for how their publishers should operate. Some 90% of online ads are generated through an automated process, as opposed to being directly placed by a company. Taking on Fox News is an uphill battleConvincing ad exchanges to blacklist Fox will be an uphill battle. About 95% of Fox's profits come from its cable division, so sacrificing online ads would barely put a dent in the company financially.


Source: Fox News June 09, 2022 13:49 UTC



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