Then two weeks ago the company which has for a long time resisted the urge to enter the strong beer market which has been a playground for importers of European brewers launched its strongest beer yet- Pilsner 7. Meanwhile, emerging beers like Senator Keg which is served in mugs grew 122 per cent while reserve spirits grew 22 per cent. Nevertheless, last year Kenyans drowned Sh568 million worth of Scotch whiskey which represented a six per cent growth from Sh534 million in the previous year. This is according to the Scotch Whiskey Association. So appetising is the Kenyan market that apart from Kirin Holdings of Japan, the top five players in the global alcoholic drinks market now have a local presence with each trying to wrest control from EABL.

Source: Standard Digital April 15, 2017 19:07 UTC