NEW DELHI: Hotels-to-cigarettes conglomerate ITC Ltd is venturing into the boutique lifestyle hotel segment with a new brand Storii, the company said in its annual report released late on Tuesday. The company said that within its hotel business, it would pursue an “asset right" technique under which a large part of incremental room additions going forward will accrue through management contracts. In this context, apart from its Welcomhotels brand, plans are on the anvil to introduce a boutique brand – ‘Storii’ to offer curated travel experiences to the new age traveller," ITC said in the report. “The second wave of the pandemic has triggered a fresh round of mobility and travel restrictions leading to severe disruptions. Progress of vaccination, rate of covid infections and easing of restrictions will be key monitorables in the near term," ITC added.

Source: Mint July 14, 2021 11:55 UTC