India with a generally youthful population of 1.37 billion and internet penetration of about 45 percent, has plenty of room for growth. In Southeast Asia, based on the annual 2020 Google-Temasek-Bain e-Conomy SEA report, internet penetration is currently 70 percent. It is also Southeast Asia's fastest-growing internet economy, boosted by more than 170 million internet users. The ecommerce monster in Southeast Asia is undoubtedly Shopee which started in Singapore in 2015. Lazada is operating in the top six markets in Southeast Asia and before Shopee's entrance was the leading ecommerce player in Southeast Asia.

Source: Mint July 25, 2021 23:15 UTC