Tourism Ireland aims to surpass the performance of 2019 and to grow revenue from North American visitors by 4% in 2020. It comes as Tourism Ireland launched its marketing plans for 2020 at an event in New York yesterday. #DollyPartonChallenge pic.twitter.com/jGe9i1tF4Z — Tourism Ireland US (@GoToIrelandUS) January 27, 2020Speaking at the launch in New York, Niall Gibbons, CEO of Tourism Ireland, said:“In 2019, we welcomed over two million North American visitors to the island of Ireland, delivering revenue of around €1.89 billion for the economy. We are placing a strong focus on spreading overseas tourism business more evenly around the entire island and encouraging more people to visit in the off-season. About to launch our marketing plans in New York City.

Source: Irish Examiner January 29, 2020 16:52 UTC