Analysts say that a Threads app launched by Instagram in a challenge to Twitter needs to differentiate itself. "I actually closed down my Twitter account after starting Threads," said Brooklyn resident Lauren Brose, head of marketing at a tech start-up. Threads has a lot to prove, and features to add, to become a formidable Twitter alternative, according to Insider Intelligence analyst Jasmine Enberg. Instagram and Threads boss Adam Mosseri says the Meta-launched challenge to Twitter is not intended as a forum for politics and news. The Threads app has been downloaded more than 184 million times globally since its launch, according to Data.ai Intelligence.

Source: The Star July 23, 2023 10:27 UTC