It also means prioritising customer satisfaction over short-term gains. Customer happiness is one of the most underestimated metrics out there, but without happy customers, long-term profits are tough to crack. Put a customer experience framework in place that factors in every area of customer contact across your business. Then make sure that each area directly supports customer satisfaction – from phone calls to email support, live chat to in-person interactions, and website and app engagement. Your social media and ads can also affect a customer’s experience.

Source: The North Africa Journal July 07, 2023 18:54 UTC