WHY THIS MATTERS: This strategic move by Visa to carve out a dedicated sub-region encompassing Egypt, Libya, and Sudan is a powerful signal of the accelerating focus on emerging market payments. Visa (NYSE: V), a global leader in digital payments, today announced the creation of a new sub-region comprising Egypt, Libya, and Sudan as part of its strategic growth plans in the region. Visa has appointed Malak El Baba as Country Manager for Egypt, Libya, and Sudan. Her expanded geographic leadership will allow Visa to leverage regional synergies, accelerate markets’ growth, and bring advanced digital commerce solutions to consumers and businesses across Egypt, Libya, and Sudan alike. Malak El Baba said “I am honored to take on this expanded role and continue driving Visa’s strategy across Egypt, Libya, and Sudan.

Source: Libya Today February 18, 2026 00:17 UTC