That last part feels wrong, probably, because at the movies, candy comes in a box. Movie theaters are not the only place to buy boxed candy — you can get boxes of chocolate or candy at some drug stores or online — but even then they’re called theater box candy, a label that undeniably links the package with the movies. The principle is the same for movie theater candy. “Theater boxes take their name from being available in movie theaters or other retail establishments that might have shelving,” he said. But going to “a movie theater is still a treat,” said Marcia Mogelonsky, senior director of insight at Mintel Food and Drink.

Source: CNN October 14, 2023 10:09 UTC