Why your favorite magazines are morphing into books - News Summed Up

Why your favorite magazines are morphing into books


New York (CNN Business) Shopping in the pandemic often means buying supplies for working, cooking and exercising at home. They are what some in the media industry call "bookazines" — a blend of books and magazines — and in recent years, they have become more crucial to publishers' success. Its earnings report specifically cited bookazines, which are usually presented as single-topic, in-depth magazines often marketed to consumers as collectors' items. While many magazines have shrunk or folded in recent years, some publishers see opportunity in bookazines. The issues are big, sometimes exceeding 100 pages, but publishers can fill pages with stories and photos from their archives, making them less costly to produce.


Source: The Nation February 12, 2021 16:01 UTC



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