Digital marketing agency, TheSmallBigIdea has bagged the social media mandate for Zee TV . Their analytics tool ACE will help in storytelling through social, enterprise and ancillary research driven data. It will also make use of gamification through some of Zee TV’s most popular characters to keep its audience engaged. Zee TV fans will now have an opportunity to know more about their favourite actors beyond their on-screen personas. With ACE, our proprietary analytical tool, we have ear marked key strategic directions with the team at Zee and are positive of achieving it.”

Source: Economic Times July 23, 2020 05:54 UTC