Is there a behavioural change in consumers following the Jaago Grahak advertisements? Are consumers aware of their rights? The Narendra Modi government is seeking answers to these in a bid to ramp up the efficacy of its ongoing schemes and projects. While the 'Jaago Grahak' campaign by the ministry of consumer affairs has been in circulation for close to a decade, the research findings point to a lack of awareness among consumers on the grievance redressal procedure. The scientific analysis helps in understanding how to make a campaign more effective," Director General, IIMC, KG Suresh, told Mail Today.

Source: India Today December 03, 2017 01:44 UTC