Genesys Communications to Organise Strategic Seminar

A one-day seminar that seeks to transform the minds of business owners about the role of communications in their operations will take place on Saturday, February 1, 2020, at the auditorium of the University of Liberia, main campus. The seminar, organized by Genesys Communications in collaboration with the Business Start-Up Center-Monrovia, will be held under the theme, “Unifying Business Objectives with Strategic Communications.”Madam Lisa R. White, chief executive officer of Genesys Communications, said after conducting informal research with various businesses and with colleagues in the communication field, “I found that in this climate, communications have been relegated to a press release, banners, flyers, radio promotions or newspaper ads. With strategic communication, business becomes proactive and remains relevant in the market.”She revealed that some of her business colleagues who have been in business for years are still living hand-to-mouth. Madam White said: “So, this seminar seeks to challenge the notion that because of pro-poor, there is no money in the market.” White further explained that there is money in the market. When wallets don’t open its likely business may not be meeting the current needs of its clients.”Speaking on the importance of the initiative, she said, strategic communications is the tool that uncovers these unmet needs through very specific actions.

January 29, 2020 02:26 UTC


Amid County Meet Controversy, MYS, MIA Declare Grand Kru Winners

Fines Nimba County US$1,500The Ministries of Youth and Sports and Internal Affairs, joint organizers of the National County Sports Meet (NCSM) have announced that “Grand Kru County is the winner of the 2019/2020 National County Sports Meet.”The decision comes two days after the grand final of the tournament’s football category ended in a deadlock due to a spot-kick controversy at the Samuel Kanyon Doe Sports Complex in Paynesville. Grand Kru County were a goal ahead from a spot-kick scored by captain Rufus Kennedy in the first half, until the controversy erupted five minutes into the second, when referee Hassan Corneh pointed to the spot, awarding Grand Kru county the second spot-kick. The referee’s decision led to Nimba players walking off the pitch that was eventually flooded with spectators, thus bringing the game to an unsuccessful end. Suspension for two years from National County Sports Meet.”There have been several concerns following the ministry’s decision to suspend coach Fofana, who is also the head coach of second-division club BYC, from all football activities, when the rules of the county meet state only: “Suspension for two years from National County Sports Meet.” But, according to Min. The ministries further added that all awards of the tournament will be presented on Thursday, January 30, at the Antoinette Tubman Stadium in Monrovia as Grand Kru County will engage in a friendly encounter against players of the 1996/2002 national team of Liberia squad.

January 29, 2020 02:15 UTC


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